Roundtable Discussion on Managing A Global Agribusiness Brand

FEAD was delighted to host Paul Hillen, Vice President of Corporate Brand and Marketing; and Global Growth, Innovation, and Marketing for Food Ingredients and Systems at Cargill. Mr. Hillen joined a small group of students for a roundtable lunch to discuss the challenges of managing a global brand at Cargill and current brand positioning. FEAD regularly organizes intimate roundtables for its student members with leaders in the global food value chain to discuss ideas and explore challenges in the food system.